House Of Quality Example Mobile Phone

However nokia is one of the only known mobile phone companies to produce a study on qfd on its mobile phones.

House of quality example mobile phone. The focus in hoq is the correlation between the indentified customer needs called the whats and the engineering characteristics called the hows. A qfd has rarely been applied in the mobile phone industry this report aims to produce a house of quality diagram for the industry and show how qfd can be applied in such a widely used product in the modern world. Below is an example of a house of quality diagram. In general a four phase qfd model applied in the manufacturing industry was adapted in the form of a three step model of.

Output from the house of quality is used in concept generation of mobile phone. With quality house shillito 1994. The relationship matrix is converted into the house of quality. Hoq is a kind of conceptual map which provides all details required for inter functional planning and communication.

House of quality diagram. The customer specifications section to the left lays out the specific priority features on which the customer has set focus. The house of quality made it first appearance on 1972 in the design of an oil tanker by mitsubishi heavy industries. The organising framework for the qfd process is a planning tool called the house of quality simplified example above.

This company selects a group of employees tasked with ensuring the customer s requirements are included. Quality function deployment or qfd is a flexible and comprehensive decision making technique used in product or service development brand marketing and product management. We continue our example of a media production drone manufacturer. Concept generation is followed by concept selection.

In this example of a house of quality a company is takes on a contract to install a new server system design to help a customer s increased need for faster response times and better information management. These attributes become the rows of the central matrix of the house of quality. There are five systematically procedural steps for quality house lee and lin 2011. Working as a team design engineers and marketers first establish critical customer attributes for the product.

We will now walk through a summary overview of its various parts. When the second house of quality which includes th e kano model is examined in detail operating system is seen to have 22 44 relative importance ratio which is the.